Website Designing is both art and science. It requires artistic talent, visualization from other’s perspective, and technical skills to convert the visualized design into workable creativity. The worst thing any company can do is to duplicate other company’s websites. This sequence leads to a group of similar designed websites. It doesn’t help the user experience. The websites end up with low rank in SEO valuations, resulting in poor traffic and low site ranking in search engine ranking.

There are just a few web design techniques that should be avoided or only chosen after careful analysis. This could either harm a website design, or diminish SEO valuation.

Lack of Mobile Configured Design

It is essential for a company to have a website mobile friendly, with a responsive and adaptive design. This has a direct bearing on traffic. With Google’s introduction of mobile algorithm, websites who are not mobile friendly are pushed down into the search listing. A responsive design allows loading of the website on all device types. Device detection is possible through adaptive design, which allows progressive improvement as per user requirements.

Using Tables in Website Layout

Using tables in a web page layout can make the page complicated Most layout tables use a lot of table attributes such as colspan, rowspan and nested tables. Although designing tables may be easy, the maintenance is tough unless you are very skilled at it. Most screen readers find it difficult to understand tables as they are supposed to read it in the sequence displayed in HTML, and the content within a table layout can become confusing when read from left to right and top to bottom. This is further exacerbated when the table is nested. HTML5 advocates avoiding tables in page layout and HTML 4.01 disallows it. Presentation is kept separate from HTML, when CSS is used, so maintenance of tables in CSS is a bit easier. Tables might obstruct the flexibility of the page affect SEO. Nested tables take a lot more time to load than CSS for the same design. Tables are not responsive layouts.

Infinite Scrolling

Although scrolling is a very popular design and frequently used on many websites (especially e-commerce), it is not for every website. Using this technique depends on the goals of the website. If the goal of the website is to stream content continuously and the content structure is flat, it can be useful. However, if the goal of the website is to assist users to locate a specific task or compare choices, it can hurt user experience.

In specific task accomplishment, users find grouped content more interesting. The user might feel overpowered by the abundance of information presented by scrolling a never-ending page. This technique for websites that are focused on task accomplishment activities Infinite Scrolling is not good.

Parallax Scrolling

Although parallax scrolling is widely used and is a good function that leads to a loyal visitor, there are issues associated with it too. Parallax scrolling may lead to low valuation for SEO ranking. If the parallax website is one page of content, images, and good visual display it works. However, if the website has infographic.i.e. image having text, Google does not read it! This can lead to low SEO ranking. It can be fixed by converting the image content to actual text.  Parallax web pages with images may take longer to load, which some users leave the website before the page loads.

Lazy Loading

Lazy loading does not allow content or images to load until users interact with that part of the page. This content then cannot be indexed by spiders and will not be able to load the rest of the page (only the visible content gets indexed). This can lead to low valuations for SEO and hurt the page traffic.

The above mentioned issue areas are a look into the possible bad design technique which may harm a website. It is essential for the site owner and designer to fully understand the purpose of these website designing techniques before just applying them to their website.

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